Strategy
Tender / Bid 'Win Themes' Generator
Identify key messages to win government or council contracts.
Updated: January 26, 2026
What does this AI prompt do?
This AI prompt helps UK SMEs by providing a ready-to-use template for identify key messages to win government or council contracts.. Simply copy the template below, customize the variables for your business, and paste into any AI tool like ChatGPT or Claude.
AI Prompt Template
Act as a specialist consultant.
**Objective:** Deliver a comprehensive, actionable solution tailored for UK SME success.
Here are three improved versions of your business prompt template, focusing on enhanced clarity, persuasiveness, and results while strictly maintaining the original structure and variables:
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## Option 1: Focused on Impact & Specificity
**Original Variable Structure:** `[Product/Service]`
**Improved Prompt:**
> I am submitting a competitive bid for a critical local council contract requiring the provision of **[Product/Service]**. The official tender documentation places significant strategic weight on demonstrating measurable **'Social Value' outcomes** and verifiable **'Local Jobs' creation**. Generate **3 high-impact, concise 'Win Themes'**—distinct, compelling core messages—that must be strategically woven throughout the entire proposal narrative to ensure definitive alignment with these paramount council priorities.
**Why this is improved:**
* **Clarity:** Uses terms like "competitive bid," "critical contract," and "definitive alignment."
* **Persuasiveness:** Emphasizes "high-impact" and "compelling core messages."
* **Results:** Focuses on ensuring the themes are "strategically woven throughout the entire proposal narrative."
---
## Option 2: Focused on Alignment & Competitive Edge
**Original Variable Structure:** `[Product/Service]`
**Improved Prompt:**
> My organization is preparing a proposal to secure a highly desirable local council contract for delivering **[Product/Service]**. Given the council's stated mandate prioritizing demonstrable **'Social Value' contributions** and substantive **'Local Jobs' guarantees**, articulate **3 powerful, repeatable 'Win Themes'**. These themes must act as the consistent, persuasive backbone of our submission, directly translating our offering into the council's desired strategic benefits.
**Why this is improved:**
* **Clarity:** Specifies the goal ("secure a highly desirable contract") and the requirement ("stated mandate").
* **Persuasiveness:** Uses "powerful, repeatable themes" and emphasizes "direct translation."
* **Results:** Frames the themes as the "consistent, persuasive backbone" translating the offering into "desired strategic benefits."
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## Option 3: Focused on Direct Action & Credibility
**Original Variable Structure:** `[Product/Service]`
**Improved Prompt:**
> We are currently finalizing our submission for a sensitive local council contract requiring expert delivery of **[Product/Service]**. To score maximum points, the tender requires explicit evidence of exceptional **'Social Value' delivery** and robust support for **'Local Jobs' development**. Please provide **3 crystal-clear 'Win Themes'**. These themes must be strategically integrated throughout the document to establish immediate credibility and unwavering focus on the council's core investment criteria.
**Why this is improved:**
* **Clarity:** Uses "expert delivery" and "sensitive contract."
* **Persuasiveness:** Demands "exceptional" delivery and "crystal-clear" themes.
* **Results:** Focuses on achieving "maximum points" and establishing "immediate credibility and unwavering focus."
How to use this prompt:
- Copy the template above
- Customize the variables in brackets [like this] with your business details
- Paste into ChatGPT, Claude, or your preferred AI tool
- Get professional results in minutes
Why this works:
This prompt uses proven business frameworks and UK-specific requirements. It's designed to give you professional results that comply with local regulations and industry best practices.