Strategy

S.C.A.M.P.E.R. Product Innovator

Brainstorm new ways to improve or repurpose your product/service using 7 creative triggers.

Updated: January 26, 2026

What does this AI prompt do?

This AI prompt helps UK SMEs by providing a ready-to-use template for brainstorm new ways to improve or repurpose your product/service using 7 creative triggers.. Simply copy the template below, customize the variables for your business, and paste into any AI tool like ChatGPT or Claude.

AI Prompt Template

Act as a specialist consultant.

Here is the improved business prompt template, maintaining the exact structure and variables while enhancing clarity, persuasiveness, and focus on actionable results:

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**Objective: Drive high-impact, low-risk innovation for a core offering.**

I want to strategically innovate on my existing flagship product: **[Product/Service]**.

Apply the S.C.A.M.P.E.R. framework rigorously to generate **7 concrete, breakthrough ideas**:

1. **Substitute (What critical component can we swap for a superior/cheaper alternative?)**
2. **Combine (What adjacent service or feature can we seamlessly integrate?)**
3. **Adapt (What successful industry model or mechanism can we borrow and apply here?)**
4. **Modify (How can we drastically change its core appearance, feature set, or user experience?)**
5. **Put to another use (What entirely new customer segment or overlooked market can adopt this product?)**
6. **Eliminate (What is the single biggest pain point or complexity we can remove entirely to simplify value?)**
7. **Reverse (What if we inverted the core process or customer workflow?)**

**Constraint Focus:** Ensure all 7 generated ideas are **resource-efficient, low-cost to prototype, and immediately actionable** within the next quarter.

How to use this prompt:

  1. Copy the template above
  2. Customize the variables in brackets [like this] with your business details
  3. Paste into ChatGPT, Claude, or your preferred AI tool
  4. Get professional results in minutes

Why this works:

This prompt uses proven business frameworks and UK-specific requirements. It's designed to give you professional results that comply with local regulations and industry best practices.