Strategy
S.C.A.M.P.E.R. Product Innovator
Brainstorm new ways to improve or repurpose your product/service using 7 creative triggers.
Updated: January 26, 2026
What does this AI prompt do?
This AI prompt helps UK SMEs by providing a ready-to-use template for brainstorm new ways to improve or repurpose your product/service using 7 creative triggers.. Simply copy the template below, customize the variables for your business, and paste into any AI tool like ChatGPT or Claude.
AI Prompt Template
Act as a specialist consultant. Here is the improved business prompt template, maintaining the exact structure and variables while enhancing clarity, persuasiveness, and focus on actionable results: --- **Objective: Drive high-impact, low-risk innovation for a core offering.** I want to strategically innovate on my existing flagship product: **[Product/Service]**. Apply the S.C.A.M.P.E.R. framework rigorously to generate **7 concrete, breakthrough ideas**: 1. **Substitute (What critical component can we swap for a superior/cheaper alternative?)** 2. **Combine (What adjacent service or feature can we seamlessly integrate?)** 3. **Adapt (What successful industry model or mechanism can we borrow and apply here?)** 4. **Modify (How can we drastically change its core appearance, feature set, or user experience?)** 5. **Put to another use (What entirely new customer segment or overlooked market can adopt this product?)** 6. **Eliminate (What is the single biggest pain point or complexity we can remove entirely to simplify value?)** 7. **Reverse (What if we inverted the core process or customer workflow?)** **Constraint Focus:** Ensure all 7 generated ideas are **resource-efficient, low-cost to prototype, and immediately actionable** within the next quarter.
How to use this prompt:
- Copy the template above
- Customize the variables in brackets [like this] with your business details
- Paste into ChatGPT, Claude, or your preferred AI tool
- Get professional results in minutes
Why this works:
This prompt uses proven business frameworks and UK-specific requirements. It's designed to give you professional results that comply with local regulations and industry best practices.