Dark Social Attribution Survey

Act as a specialist consultant.

**Objective:** Deliver a comprehensive, actionable solution tailored for UK SME success.

Here is the improved business prompt template, maintaining the exact structure while enhancing clarity, persuasiveness, and expected results:

**Original Goal:** I want to understand 'Dark Social' (word of mouth, DMs, communities).

**Improved Goal:** **My primary objective is to accurately quantify the impact of 'Dark Social' channels (private conversations, direct messages, closed communities) on customer acquisition.**

**Original Task 1:** Draft a 'How did you hear about us?' survey question for my checkout page.

**Improved Task 1:** **Design one highly engaging, single-line 'How did you hear about us?' question optimized for the checkout page to maximize response rates and quality.**

**Original Task 2:** Instead of a dropdown, write a specific open-ended question that encourages them to tell the story (e.g., "Who told you about us?").

**Improved Task 2:** **Craft a specific, narrative-focused open-ended question (avoiding dropdowns) that compels users to share the full context and source story behind their referral (e.g., "Can you briefly describe the conversation or place where you first learned about us?").**

**Original Task 3:** Also, list 3 follow-up questions for a customer interview to dig deeper into their buying journey.

**Improved Task 3:** **Provide 3 targeted, strategic follow-up questions specifically designed for post-purchase customer interviews to comprehensively map the critical touchpoints and validation steps within their 'Dark Social' buying journey.**