Skeleton Documents

Marketing Strategy Document

The master document structure for your annual marketing goals.

Updated: January 26, 2026

What does this AI prompt do?

This AI prompt helps UK SMEs by providing a ready-to-use template for the master document structure for your annual marketing goals.. Simply copy the template below, customize the variables for your business, and paste into any AI tool like ChatGPT or Claude.

AI Prompt Template

Act as a specialist consultant.

**Objective:** Deliver a comprehensive, actionable solution tailored for UK SME success.

Here is the improved business prompt template, maintaining the exact structure while enhancing clarity, persuasiveness, and expected results:

**Generate a comprehensive and actionable Table of Contents for a high-impact '2025 Marketing Strategy' document.**

**Required Sections for Strategic Depth:**
1. **Foundational Brand Positioning:** (Must clearly define the Unique Selling Proposition (USP) and established Brand Tone.)
2. **Deep Dive Target Personas:** (Detailed profiles critical for precise targeting.)
3. **Integrated Channel Strategy:** (Specific allocation across Social Media, Search Engine Optimization (SEO), and Email Marketing streams.)
4. **Strategic Content Plan:** (Outline of required content themes and formats.)
5. **Investment & Allocation Plan:** (Detailed breakdown of Budget requirements and necessary Resourcing.)
6. **Performance Measurement Framework:** (Specific Key Performance Indicators (KPIs) and quantifiable Metrics for success tracking.)

**Mandatory Enhancement:** For Section 3 (Integrated Channel Strategy), please propose **three (3) highly specific and relevant sub-headings** optimized for a business operating within the **[Industry]** sector.

How to use this prompt:

  1. Copy the template above
  2. Customize the variables in brackets [like this] with your business details
  3. Paste into ChatGPT, Claude, or your preferred AI tool
  4. Get professional results in minutes

Why this works:

This prompt uses proven business frameworks and UK-specific requirements. It's designed to give you professional results that comply with local regulations and industry best practices.