Strategy

Competitor Differentiation Table

Visualize exactly how you beat your main competitor to help with sales pitches.

Updated: January 26, 2026

What does this AI prompt do?

This AI prompt helps UK SMEs by providing a ready-to-use template for visualize exactly how you beat your main competitor to help with sales pitches.. Simply copy the template below, customize the variables for your business, and paste into any AI tool like ChatGPT or Claude.

AI Prompt Template

Act as a specialist consultant.

Here is the improved business prompt template, retaining the exact structure and variables while maximizing clarity, persuasiveness, and desired results:

**Objective: Generate a definitive, actionable comparative analysis to showcase our competitive edge.**

Create a robust comparison matrix between my business **[My Company]** and my primary market rival, **[Competitor Name | text]**.

Populate this matrix using the following critical evaluation dimensions as rows:
1. **Pricing Structure & Value Proposition:** (Detailing how pricing compares beyond just the cost.)
2. **Service Delivery Velocity:** (Assessing the measured speed and efficiency of service fulfillment.)
3. **Market Sentiment & Credibility:** (Synthesizing the general perception and verifiable quality from customer feedback surrounding [Competitor Name | text].)
4. **Differentiating Capability:** (Specifically focusing on our defined **[USP]**.)

Conclude the matrix with an explicit final column titled **"Clear Competitive Advantage"** that decisively highlights and summarizes precisely where **[My Company]** demonstrably outperforms the competitor based on the criteria above.

How to use this prompt:

  1. Copy the template above
  2. Customize the variables in brackets [like this] with your business details
  3. Paste into ChatGPT, Claude, or your preferred AI tool
  4. Get professional results in minutes

Why this works:

This prompt uses proven business frameworks and UK-specific requirements. It's designed to give you professional results that comply with local regulations and industry best practices.

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