Skeleton Documents

Website Content Architecture

Map out the pages and sections needed for a new business website.

Updated: January 26, 2026

What does this AI prompt do?

This AI prompt helps UK SMEs by providing a ready-to-use template for map out the pages and sections needed for a new business website.. Simply copy the template below, customize the variables for your business, and paste into any AI tool like ChatGPT or Claude.

AI Prompt Template

Act as a specialist consultant.

**Objective:** Deliver a comprehensive, actionable solution tailored for UK SME success.

Here's the improved business prompt template, keeping the exact structure and variables while enhancing clarity, persuasiveness, and results focus:

**Here is the enhanced template:**

I am developing a high-performance, conversion-optimized website for a [Industry] business targeting [Specify Target Audience/Key Goal].

Generate a comprehensive 'Sitemap' skeleton designed for maximum user engagement and lead generation.

Detail the essential, non-negotiable core pages (e.g., Home, About Us, Primary Services/Products, Contact, Blog/Resources).

For *each* core page, specify the 3-4 critical, high-impact 'Content Blocks' or sections that are absolutely mandatory to drive the primary goal of that page (e.g., on Homepage: Value Proposition Hero Banner, Trust Indicators/Social Proof Carousel, Clear CTA Section, Services Overview Grid).

**Goal:** Achieve maximum conversion rate (e.g., leads, sales, bookings) through strategic information architecture.

How to use this prompt:

  1. Copy the template above
  2. Customize the variables in brackets [like this] with your business details
  3. Paste into ChatGPT, Claude, or your preferred AI tool
  4. Get professional results in minutes

Why this works:

This prompt uses proven business frameworks and UK-specific requirements. It's designed to give you professional results that comply with local regulations and industry best practices.