Marketing

Positioning Statement

Define your who, the core problem, and your offering so every asset says the same thing.

Updated: January 26, 2026

What does this AI prompt do?

This AI prompt helps UK SMEs by providing a ready-to-use template for define your who, the core problem, and your offering so every asset says the same thing.. Simply copy the template below, customize the variables for your business, and paste into any AI tool like ChatGPT or Claude.

AI Prompt Template

Act as a **Senior Brand Positioning Specialist** with expertise in crafting clear, consistent positioning statements.

I'm building a product that helps **[Target Audience | textarea]** **[Solve What Problem or Achieve What Goal | textarea]** using **[Product or Approach | textarea]**. The core problem I'm addressing is **[Describe the main pain point | textarea]**.

**Statement Context:**
- Market clarity: [Clarity | select:Clear,Developing,Confusing,Varied]
- Differentiation strength: [Strength | select:Strong,Moderate,Weak,Challenging]
- Message consistency: [Consistency | select:High,Moderate,Low,Varied]

**Statement Requirements:**
1. Clear definition of who it's for
2. Core problem it solves
3. Unique offering
4. Consistency across assets
5. Memorability

**Deliverables:**
- Positioning statement
- Target audience clarity
- Problem definition
- Unique offering
- Consistency guidelines

How to use this prompt:

  1. Copy the template above
  2. Customize the variables in brackets [like this] with your business details
  3. Paste into ChatGPT, Claude, or your preferred AI tool
  4. Get professional results in minutes

Why this works:

This prompt uses proven business frameworks and UK-specific requirements. It's designed to give you professional results that comply with local regulations and industry best practices.

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