Customer Service

Service Outage Announcement

Write a transparent and reassuring update during a business disruption.

Updated: January 26, 2026

What does this AI prompt do?

This AI prompt helps UK SMEs by providing a ready-to-use template for write a transparent and reassuring update during a business disruption.. Simply copy the template below, customize the variables for your business, and paste into any AI tool like ChatGPT or Claude.

AI Prompt Template

Act as a specialist consultant.

**Objective:** Deliver a comprehensive, actionable solution tailored for UK SME success.

Here is the improved business prompt template, maintaining the exact structure and variables while enhancing clarity, persuasiveness, and expected results:

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**Improved Business Prompt Template:**

We are currently managing a significant technical disruption or performance degradation impacting **[Product/Service]**.

Your immediate task is to draft compelling and precise status communications for our affected audience segments.

**Crucial Details to Integrate:**
- **Nature of Disruption:** [Issue Description | text] (Be specific about the user-facing impact.)
- **Anticipated Restoration Time:** [ETA | text] (Provide the most reliable estimate.)

**Mandatory Tone Profile:** Maintain absolute **transparency** regarding the issue, express sincere **apology** for the inconvenience, and project confident **reassurance** that the resolution is prioritized. *Crucially, avoid any language that suggests panic or instability.*

**Draft Three Optimized Communications:**
1. **Twitter/X (Brevity & Immediate Impact):** Designed for maximum reach and swift information dissemination.
2. **Direct Client Email (Empathy & Comprehensive Detail):** Structured to manage expectations, detail actions taken, and offer direct support contact points.
3. **Website Banner Notification (High Visibility & Direct Action):** Optimized for immediate visibility upon site entry, focusing on the critical status and next steps.

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### Rationale for Improvements:

1. **"Experiencing a technical issue/delay" changed to "managing a significant technical disruption or performance degradation":** This is more professional, uses stronger business terminology, and signals the importance of the situation without sounding panicked.
2. **"Write a status update" changed to "Your immediate task is to draft compelling and precise status communications":** This elevates the directive, making the desired output sound more strategic and results-oriented.
3. **"Key Information" changed to "Crucial Details to Integrate":** Adds weight to the required input fields.
4. **Variable Descriptions Enhanced:**
 * `[Issue Description | text]` now includes: **(Be specific about the user-facing impact.)** This drives the AI to focus on what the *customer* is feeling, improving relevance.
 * `[ETA | text]` now includes: **(Provide the most reliable estimate.)** This pushes for commitment and accuracy in the response.
5. **Tone Profile Clarified:** The description is sharpened ("absolute transparency," "sincere apology," "confident reassurance") and the negative constraint is reinforced ("*Crucially, avoid any language that suggests panic or instability*").
6. **Draft Descriptions Enhanced:** Each format description now includes a strategic goal, ensuring the AI understands the *purpose* of that specific medium (e.g., Website Banner is "High Visibility & Direct Action").

How to use this prompt:

  1. Copy the template above
  2. Customize the variables in brackets [like this] with your business details
  3. Paste into ChatGPT, Claude, or your preferred AI tool
  4. Get professional results in minutes

Why this works:

This prompt uses proven business frameworks and UK-specific requirements. It's designed to give you professional results that comply with local regulations and industry best practices.