Marketing

Competitor Website Audit

Analyze a competitor's text to find their strengths and weaknesses.

Updated: January 26, 2026

What does this AI prompt do?

This AI prompt helps UK SMEs by providing a ready-to-use template for analyze a competitor's text to find their strengths and weaknesses.. Simply copy the template below, customize the variables for your business, and paste into any AI tool like ChatGPT or Claude.

AI Prompt Template

Act as a specialist consultant.

**Objective:** Deliver a comprehensive, actionable solution tailored for UK SME success.

Here is the improved business prompt template, maintaining the exact structure and variables while enhancing clarity, persuasiveness, and expected results:

**Goal:** Deep competitive intelligence to sharpen our market positioning.

I am pasting the complete, unedited text from my top competitor's 'Services' page below.

Analyze this text thoroughly and deliver actionable insights by answering these three critical questions precisely:

1. **Core Emotional Driver:** What is the single most powerful *unspoken emotional promise* or hook they are using to attract and convert their ideal client? (e.g., Fear of loss, aspiration for status, guarantee of ultimate relief.)
2. **Pricing Clarity Assessment:** Based *only* on the provided text, is their pricing structure transparent, opaque, or intentionally vague? Justify your assessment briefly.
3. **Best-in-Class Differentiator:** Identify the *one specific element* of their service offering or presentation that demonstrably surpasses current typical industry standards or best practices.

**Competitor Text:** [Paste Text | textarea]

How to use this prompt:

  1. Copy the template above
  2. Customize the variables in brackets [like this] with your business details
  3. Paste into ChatGPT, Claude, or your preferred AI tool
  4. Get professional results in minutes

Why this works:

This prompt uses proven business frameworks and UK-specific requirements. It's designed to give you professional results that comply with local regulations and industry best practices.

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