Marketing

Tone of Voice Style Guide

Define your brand voice so freelancers or staff can write like you.

Updated: January 26, 2026

What does this AI prompt do?

This AI prompt helps UK SMEs by providing a ready-to-use template for define your brand voice so freelancers or staff can write like you.. Simply copy the template below, customize the variables for your business, and paste into any AI tool like ChatGPT or Claude.

AI Prompt Template

Act as a specialist consultant.

Here is the improved business prompt template, focusing on maximum clarity, persuasiveness, and results while maintaining the identical structure and variables:

**Analyze our previous 3 high-performing emails/posts below to precisely define our definitive Brand Voice.**

[Paste Examples | textarea]

**Task: Drive immediate alignment with the defined Brand Voice by executing the following steps:**

1. **Define our 'Tone of Voice'** in 3 concise, actionable bullet points that capture the essence of our communication (e.g., 'Authoritative yet empathetic').
2. **Create a 'Do and Don't' lexicon** outlining specific word choices and phrasing patterns that either reinforce or undermine our desired tone.
3. **Rewrite this standard, low-impact sentence** to authentically resonate with our established voice and immediately enhance customer experience: 'We have received your order and it is being processed.'

How to use this prompt:

  1. Copy the template above
  2. Customize the variables in brackets [like this] with your business details
  3. Paste into ChatGPT, Claude, or your preferred AI tool
  4. Get professional results in minutes

Why this works:

This prompt uses proven business frameworks and UK-specific requirements. It's designed to give you professional results that comply with local regulations and industry best practices.

Browse More AI Prompts →